Marketing Tips

Top 2 Marketing Questions: Who do we want to reach? What do we want them to do?

Every time Corbin is asked to consult for a company, the first two things we ask the client are, “Who do you want to reach?” and “What do you want them to do?” It may seem obvious why we do this…but maybe it’s not. These two questions dictate the entire customer journey. They determine the…
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