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Marketing Tips!

Digital Marketing - Social Media - Public Relations - Branding - Consulting

Marketing Tips

Top 2 Marketing Questions: Who do we want to reach? What do we want them to do?

Every time Corbin is asked to consult for a company, the first two things we ask the client are, “Who do you want to reach?” and “What do you want them to do?” It may seem obvious why we do this…but maybe it’s not. These two questions dictate the entire customer journey. They determine the…
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Digital Foundation 101

What is a “Digital Foundation”? A digital foundation is the bedrock of your entire digital strategy.  For most brands this consists of a nurtured, current, responsive website, filled with a mix of static and dynamic content. For other brands, this could be a simple blog, online store, or maybe even just a branded Facebook page. How do…
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